CCLM Knowledge Network, Modern Digital Experience

CCLM Knowledge Network partnered with Northern to launch a portal with a frictionless user experience and powerful administrative capabilities.

Modernized

digital experience

Engagement

measure via Google Tag Manager

Multi-portal

branded components

View Website

Industry

Not-For-Profit

Technology Partners

Drupal

Solutions

Content Strategy and Governance

Digital Experience Platform (DXP) Implementation

User Experience (UX) Research and Planning

User Interface (UI) Design

Need to Know

The CCLM Drupal website required numerous components to support its multi-portal branding.
The content and navigation had to support multiple shared topic components across the platform.
Robust site architecture was necessary to support CCLM's sizable library.

Client

The Canadian Conservation and Land Management (CCLM) Knowledge Network exists to share information and educational resources about conservation, wetland best practices, land restoration, and land reclamation.

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Brief

CCLM partnered with Northern to unite its numerous associated groups in a shared knowledge portal representing their work nationwide.

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Challenge

CCLM engaged Northern to solve the challenge of creating a Drupal portal with three sub-portals that provided content autonomy to multiple stakeholders and reflected their unique requirements. The primary portal acted as a central hub for conservation and land management, including digital documents, tools, and resources, while the sub-portals supported the remaining content.

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Strategy

The CCLM site is an industry-leading example of digital transformation in the not-for-profit landscape. Northern designed components by content type and structure, making them accessible across the Drupal site, ensuring stakeholders can autonomously publish content within their multi-portal site without sacrificing brand consistency or user experience.

User roles and permissions helped to increase administrative efficiency while providing autonomy to each sub-portal. CCLM is well-equipped for future site growth with reusable elements across its CMS.

Northern helped CCLM leverage Google Tag Manager to measure visitor engagement. Google Tag Manager is an essential tool for recording on-site events such as clicks, form submissions, resource downloads, and interactions with navigation. Reporting through Google Tag Manager allows CCLM to consistently audit engagement performance through its content-heavy web experience. CCLM can now meet its primary objective of delivering an educational experience focused on conservation, wetland best practices, land restoration, and land reclamation.