Why Your English Teachers Were Wrong, and Other Solutions to Improve Web Writing

While passive-heavy, official-sounding content might look impressive on your higher ed website, it negatively impacts student engagement and enrollment.

In the following video, Jay Ménard, our Director of User Experience & Content Strategy, breaks down the keys to creating web content that provides value to users, driving conversions at every step of their user journey.

Watch now to learn:

• Why you need to break formal writing rules to get an A+ in higher ed web writing.
• How to make your institution stand out with valuable web copy that is aligned with your users’ needs.
• Proven strategies to structure your content for better engagement and enrollment results. 
   

We hope you find it valuable!