Stay Ahead or Get Left Behind: Using Marketing Automation to Drive Student Engagement and Recruitment

A crucial aspect of building meaningful, omnichannel student experiences that put you ahead of the competition means leveraging data and marketing automation.

Join Paul Bellows for an exclusive conversation with Eric Greenberg, Senior Director of Marketing Operations at the Wharton School and Founder of the HeadStart Marketing Platform, as we explore how marketing automation can transform student engagement from enrollment to graduation — and beyond.

You’ll learn:

• What marketing automation means for higher education institutions.
• How the Wharton School leveraged marketing automation for their digital transformation.
• Why using data and technology is critical to staying ahead in the higher education industry.
• Actionable strategies to jumpstart your marketing automation efforts today to boost enrollment and drive long-term student success tomorrow.

Don’t miss out on this valuable opportunity to build better student experiences that put your institution ahead of the competition.