Paid Media & Digital Advertising Agency
Maximize your marketing budget with multi-platform digital media execution, focused on driving revenue and holistic growth. Our team turns concepts into conversions through strategic, cross-channel performance marketing and data-driven decision-making.
Premier-level agency partnership with major ad platforms.
Connect with our Director of Performance Strategy to discuss how we can help maximize your paid efforts.
- Speak directly with a subject matter expert who specializes in delivering custom solutions for businesses of all sizes and industries.
Paid Media Strategy & Planning
Our team will create and execute a well-informed media strategy reflective of past performance and desired results to develop an optimal channel and media mix.
- Account Audits & Discoveries
- KPI Benchmarking & Goal Setting
- Budget Planning & Projections
- Optimal Media Mix Planning
Ad Management & Optimization
Our digital advertising services drive profitable, conversion-ready traffic to your website so you can generate more revenue, boost your return on ad spend, and track the purchase metrics that matter for your bottom line. Our paid media services include:
- Paid Search
- Paid Social
- Programmatic
- Brand Awareness
- Amazon & Marketplaces
Performance Ad Creative & Testing
As a performance marketing agency, we understand that paid media services don't stand alone. We have a full in-house creative team that drives growth for your business through a performance creative methodology. Our iterative testing approach ensures that we produce performance campaigns that are highly impactful and drive results.
- Creative & Brand Strategy
- Photography & Videography
- Performance Creative Development
- Creative Iteration & Testing
Attribution, Data Analytics & Reporting
Our paid media management and analytics team works with a variety of tools and processes to measure incremental performance and spot key insights to inform our evolving strategy to deliver continued performance.
- Enhanced Conversion Tracking
- Media Mix Modelling
- Cross Channel Attribution
- Brand Lift Studies
- LTV Analysis & Projections
Navigate the 3 Key Phases of BFCM: Expert Strategies for eCommerce Success
Download our Roadmap to BFCM Success complete with expert strategies that will help you stand out from the competition and maximize revenue in each critical stage of the holiday season — and beyond.
Paid Media Case Study
Northern developed a comprehensive paid media strategy that contributed to an impressive increase in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.
- 52% Increase In Shopify YoY revenue (November)
- 4.29x Increase Return On Ad Spend for Google Ads
- 4.54% Increase in Facebook ads revenue
Northern implemented a comprehensive email strategy for Beauty by Imagination’s (BBI) brands – Wet Brush, Bio Ionic, and Ouidad – during Black Friday Cyber Monday (BFCM) 2023 to maximize engagement and conversions while maintaining strong email deliverability.
- 41% of total revenue in November attributable to email marketing across all three brands.
- 36% average decrease in unsubscribe rate compared to BFCM 2022.
- 87% increase in Ouidad’s email revenue compared to BFCM 2022.
Pulp & Press is a long-time Klaviyo merchant, leveraging email and SMS channels for their Canadian and US marketing efforts. Northern implemented a browse abandon email solution leveraging identity resolution data to capture site visitor emails to nurture into profitable, high-value email subscribers.
- 90-day ROI positive.
- 700% LTV lift after 6 months.
- 15% list growth after 6 months.