Email & SMS Marketing Agency
Increase customer retention and lifetime value with our proven email and SMS strategies. Leverage the full power of segmentation, automation, and personalization to build an ROI-positive customer lifecycle program.
Leading Agency Partners in Email Marketing Automation
Connect with our email marketing specialist to get more out of your owned channels, including Email, SMS, and more.
- Speak directly with a subject matter expert who specializes in delivering custom solutions for businesses of all sizes and industries.
- Discuss your business strategy and explore how our innovative solutions can help you achieve your objectives, whether you're looking to improve efficiency, increase revenue, or reduce costs.
- Review case studies, showcasing how we have digitally transformed businesses across various industries.
- Get pricing information on our comprehensive suite of services, from consultation to full-suite management.
Email Marketing & SMS Strategy
Northern can support your owned revenue channels from the technical foundations to strategic testing and growth tactics.
- Account Audits & Strategy
- List Health & Cleaning
- Technical Optimization Roadmaps
- AB Testing Frameworks
Email Platform Migration
If you’ve outgrown your platform, Northern can not only mitigate any lost revenue but drive revenue growth on your new platform.
- Migration Plan & Mapping
- IP Warming & Account Ramp-up
- Automation Replication
- Onboarding & Training
Email & SMS Campaign Management
There is no one-size-fits-all in email marketing. We work with your business to plan strategic email campaigns ensuring each email is created and launched on time so you are in front of your subscribers when you need to be.
- Content Calendar Planning
- Scheduling & QA Testing
- AB Testing Mapping
- Monthly Reporting
Email Template Design & Copy
Using a combination of technical expertise, testing, and creativity, our team designs emails that drive engagement and look great on any device. Whether that’s desktop or mobile, we ensure they receive emails that are functional, beautiful, and effective.
- Email Design & Copywriting
- Customizable Email Template Creation
- Optimization for Devices & Dark Mode
- Creative Iteration & Testing
Email Marketing Automations
We build automated email workflows designed to connect with your audience at every stage of the buying journey. Leveraging our team’s expertise and ability to implement complex systems integrations will level up your email & SMS channels to increase revenue.
- Integrated SMS Touchpoints
- Segmentation & Personalization
- Customer Behaviour Tracking
- Third-Party Platform Integrations
- Dynamic Content
Increase Sales and Loyalty With Expert Automation and Segmentation Strategies
Learn how in our Klaviyo eCommerce Marketing Automation Playbook
Email Marketing Case Study
Northern implemented a comprehensive email strategy for Beauty by Imagination’s (BBI) brands – Wet Brush, Bio Ionic, and Ouidad – during Black Friday Cyber Monday (BFCM) 2023 to maximize engagement and conversions while maintaining strong email deliverability.
- 41% of total revenue in November attributable to email marketing across all three brands.
- 36% average decrease in unsubscribe rate compared to BFCM 2022.
- 87% increase in Ouidad’s email revenue compared to BFCM 2022.
Within a two-week warming period, Chatters gained powerful new email and SMS functionality through Northern’s rapid migration of their email service provider (ESP) from Emarsys to Klaviyo. Northern systematically launched high-impact flows based on priority to support the warming process and begin driving revenue.
- Five email automation workflows migrated to Klaviyo.
- SMS shortcode successfully integrated.
- Scaled account to full send volume in 2 weeks.
Northern co-launched the net new Quick Train program for Canadian Colleges for a Resilient Recovery, building trust and brand equity from the ground up while exceeding the initiative’s enrollment goals.
- 17,000 Program enrollments
- 70% More enrollments than targeted
- 78M Ad impressions