Google Analytics 4 & Performance Reporting
Revolutionize the way you gather data to unlock better experiences for your customers.
Our team of certified analytics experts will optimize your data collection processes in GA4 to align with your goals, and empower you with insights that drive business growth using interactive dashboards, data visualization, and reports.
Driving results through GA4 for 100's of leading brands
Find out how to make the most of your analytics Data
- Speak directly with a subject matter expert who specializes in delivering custom solutions for businesses of all sizes and industries.
Discovery & Auditing
Our team will start with a discovery session to strategize how to achieve your desired goals for web analytics tracking with GA4, and reporting tools, creating a roadmap for your implementation.
We’ll audit your current GA4 and Google Tag Manager setup to make sure you’re capturing accurate data on relevant metrics.
Then, we’ll use our robust reporting capabilities and expertise to show you how users are interacting with your content, and reveal insights that power growth.
- GA4 Roadmap
- GA4 Audit
- Analytics Healthcheck
Data Storage Solutions
If your team is considering preserving your historical Universal Analytics data, we’ll find the most efficient and effective way to save and export it from your Google Analytics property.
We can also backup your GA4 data if you’d like to keep it beyond the standard retention period, in addition to connecting your GA4 property to other useful channels and applications to give you a more comprehensive picture of your site’s performance.
- Data export
- Channel linking (Search Console, Google Ads, BigQuery)
- Platform integrations
Analysis & Reporting
Our team will examine your data, searching for insights that will add value to your business.
We leverage CRO tools to analyze user activity and identify the most effective channels for audience engagement via interactive dashboards and reports.
We transform those insights into tangible improvements utilizing statistically valid methods and A/B testing to improve conversions.
- Analysis & Optimization
- Data Visualization
- Reporting Dashboards
- Conversion Optimization
Advanced Analytics
Our team provides comprehensive support for GA4 and the GA360 Suite. We will collaborate with you to advance your data maturity using effective marketing frameworks and customized training programs.
Additionally, we’ll advise you on data storage solutions that will preserve your digital marketing data to combat the data retention limitations of GA4.
- Google 360 Suite
- Data Storage Solutions and Planning (BigQuery & Data Science)
- Attribution Modelling
- CDP & Personalization
- Training & Governance
GA4 Resources
Now that Universal Analytics has officially been sunset, what happens to the historical data it collected from your property?Access to historical Universal Analytics data will end on July 1, 2024. Businesses that wish to save their UA data need to choose a route that will preserve accuracy and suits their business needs.
There are more granular customization options for GA4 Explorations than there have been in any previous version of Google Analytics — but with a seemingly infinite amount of potential combinations, getting started can be overwhelming. Google Analytics 4 Explorations offer a huge amount of customization options and opportunities for detailed insights. They can be set up to analyze user behaviours and experiences, track revenue and sales, identify popular products, and much more.
How to get the most out of every type of GA4 report. GA4 Exploration reports have several benefits including customizable and interactive analytics, with options to filter, group, and drill down into specific data points, data consolidation, which provides a deeper understanding of performance across all data points, and a user-friendly interface, which is easy to use to navigate and explore data — even if you’re not an expert.
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Here's what our clients are saying
"When Google rolled out their GA4 property, Northern was quick to action the upgrade from Universal Analytics, working with us to implement the necessary eCommerce tracking to ensure our reporting captured a complete picture of the user journey on our site. This provided us with visibility into our user experience and purchase funnels in ways not possible with the previous iteration of Analytics, allowing us to make more informed data-driven business decisions. Their expertise was invaluable during the integration, as they conducted a full walk-through of the completed integration, paired with an extensive training session so we would feel confident using the GA4 tools in the future"
- Marianne, Assistant Manager GP Bikes
"Northern reviewed our existing setup and engaged our team to learn about the key events, goals and information that we were looking to track in GA4. They took care of the full migration including property setup, event & goal creation, exploration reports along with custom dashboards for various members on our team. The best part is that they took the time to train our team on the platform to ensure we were getting the most out of this new measurement tool."
- Devin Powell, General Manager Pulp & Press