Content Strategy and Information Architecture
As the web is built on content and data, content strategy and information architecture are at the heart of our practice.
Most of our design work, development work, and planning work is focused on helping you effectively manage and deliver content and data to the right audiences, through the right channels, and at the right time.
Leading Agency Partners
Voice & Tone
We’ll work with you to create voice and tone guidelines that represent your brand, optimized for search and accessibility.
Together, we’ll define content standards, train content creators, employ automated testing tools to measure compliance, choose and enforce appropriate content formats, and build a web content experience that meets your users where they are.
Information Architecture & Navigation
We specialize in complex information architecture, addressing navigation design for sites from thousands to millions of pages.
Great web architecture and navigation should closely match the mental model of your site visitors, while also remaining flexible enough for future growth and change.
We understand how to perform the user research that translates into navigation, taxonomies and metadata that support effective browsing and searching.
Digital Asset Management
Your content isn’t just text — it’s also images, video, audio and a wide variety of documents. Our team has expertise in OpenText, Box, SharePoint, Google Drive, Microsoft OneDrive, and many of the other technologies needed for digital channel integration.
We can also help you plan for configuration, taxonomy and metadata development, records management, migration strategies, and more.
Content Operations
A great digital experience comes from strong content operations. As the most expensive and valuable asset in most digital platforms, having the right people, processes, and automations in place is crucial to create great content experiences at scale.
It’s one thing to have great content at launch, but it’s another outcome entirely to still have great content years later. Our content strategy team will work with you to plan a content operations model to assure high-quality, effective content at launch and for the lifetime of your site.
Lifecycle, Compliance & Retention
Our team can ensure that your site is designed and coded to keep you in compliance with the regulations that apply to you, including HIPAA and FERPA in the US or PIPEDA in Canada.
We also understand GDPR, CanSPAM, CASL and other privacy frameworks that impact how you communicate with your audience through other channels like e-mail, text and social. Additionally, we’ll help you apply retention policies to your content, including long term archiving through automation and cloud storage of data.
Editorial Planning & Migration
Content pruning and rewriting is an important part of the web modernization process. Our team will build an editorial plan suited to your organization’s skills and capacity, and we can also augment your team with our content experts in order to accelerate your work.
When it comes to migration, we’re experts in moving unstructured and structured information from legacy platforms to modern platforms like Drupal. We’ll ensure that your subject matter experts can meaningfully review content without getting mired in copy/paste work.
Search
We’re experts in search. We’ve built our own search platform, OnPoint Search, and we work with many commercial tools too. You can rely on our team to create usable site search quickly out of the box, or to develop highly specialized search engines leveraging the powerful Solr API.
If there’s a use case, we can create customized search experiences powered by AI using our expertise in Large Language Models (LLMs) such as Google Gemini or OpenAI’s ChatGPT
Chat with one of our Content Strategy experts
Speak directly with one of our experts who specializes in delivering content strategies for clients