User-centric Design

The right design ideas aren’t in your head —they are in the minds of your users. To build and design experiences that address their needs, you first need to understand what they want, and their mental models of understanding.  We’ll conduct research and synthesize our findings into user-centric design insights that will help shape experiences that are simple and intuitive for your users to navigate. 

Let's Work Together
Woman sitting in a chair looking at her phone with interconnected bubbles around her saying: Research, Surveys, Testing, and Wireframing
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User Research

Our team of trained researchers can act as your eyes and ears, engaging in a robust discovery process to gain the insights we need to advocate for the best possible outcomes for your project.

We’re here to challenge internal assumptions and subjectivity, promoting the needs of users, based on objective data and research  helping you to avoid the pitfalls of organizational bias.

  • Primary user research
  • Stakeholder workshops
  • Surveys and focus groups
  • Card sorting
  • Web analytics analysis
     

User Testing

Our team of content strategists and user experience designers are experts in building systems that will meet the needs of your real users.

We’ll build user testing programs to verify that our design and navigation concepts address your users’ priorities using:

  • Tree testing for navigation
  • First-click and moderated user testing for usability
  • A/B testing for idea validation
  • Prototyping and remote user testing
     
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Wireframing and Prototyping

Our design process won’t be complete until your end users validate that we’ve made the right choices.

That’s why we believe in user testing throughout our clients projects, testing early and often to ensure we stay on target.

  • Mobile-first, low-fidelity paper prototyping
  • Collaborative workshop sessions
  • 1:1 user testing with recorded video 
  • Low-fidelity functional prototyping and online testing
  • High-fidelity prototypes and production testing
     

Design Systems

As your organization and its properties grow, developing a consistent digital experience becomes an ongoing challenge.

Design systems are an approach for documenting and communicating the brand and interface rules that ensures your digital touchpoints from web properties to mobile applications maintain a consistent and user-friendly design.

  • Our experts can help you develop:
  • Interface documentation for atomic, responsive page elements
  • Pattern libraries for common user experience patterns
  • Voice and tone guidelines for copy and content standards
  • Style guides to extend your corporate brand
     
A collection of webpage components including: images, buttons, icons, headings, and body text.

Chat with one of our User Experience experts

Speak directly with one of our experts who specializes in delivering user-centric design solutions