How Content is Critical to a Winning eCommerce Strategy

eCommerce success hinges on making it fast and easy for shoppers to find what they're looking for.

Enter composable content: an approach that empowers marketers to create, manage, and distribute content across multiple platforms. By embracing this strategy, eCommerce businesses can personalize their customer experiences, streamline product discovery, and boost conversions — all while saving time and resources.

Watch the replay of our webinar featuring Colton Hathaway, VP of Technology at Northern and Nate Holmes, Senior Manager, Product Marketing at our partner Acquia to learn how to embrace composable content and technologies to support winning eCommerce experiences.

You’ll learn:

• Winning eCommerce strategies for product discovery, driving traffic, and personalization.
• How to organize different types of content to support omnichannel marketing and selling.
• Ways to distribute product content to the right channels and audiences.