Klaviyo vs Listrak for eCommerce Email Marketing
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Klaviyo vs. Listrak Comparison
Contracts & Pricing
Klaviyo operates on a flexible, pay-as-you-go model where pricing is dictated based on exact volume. Use more, or less, and you’ll know exactly how much to pay based on their pricing calculator. Listrak pricing is based on a negotiated contract, which can limit transparency, and often require their professional services team.
Data Integrations
Klaviyo’s open APIs are praised for being easy to understand and execute on, saving time and money for anything not accomplished out-of-the-box. Listrak’s requirement to format data into lists can present challenges for integrations as their data model is more restrictive. Beyond this, Klaviyo’s integration ecosystem is unmatched with 300+ approved integrations. Meanwhile Listrak has a limited number of integrations available and many require additional work which add further costs.
User Experience
While a more subjective metric of comparison, the email marketing community generally prefers Klaviyo’s easy-to-use interface and being able to go from idea to execution all on your own. While Listrak may have similar capabilities, accomplishing the same tasks on the platform can take more time due to its less intuitive interface — oftentimes requiring support from a Listrak account manager.
Email Deliverability
Listrak has invested to create their own sending infrastructure, which they often cite as a platform benefit. In contrast, Klaviyo leverages Sendgrid, which allows brands to set up a dedicated sending domain and IP address. This means that whether you use Klaviyo or Listrak, you own your whole reputation.
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Explore the differences between Klaviyo, Listrak, and Mailchimp in greater detail to make the right decision for your business.
Featured Case Studies
Within a two week warming period, Chatters gained powerful new email and SMS functionality through Northern’s rapid migration of their email service provider (ESP) from Emarsys to Klaviyo. Northern systematically launched high-impact flows based on priority to support the warming process and begin driving revenue.
- Five email automation workflows migrated to Klaviyo.
- SMS shortcode successfully integrated.
- Scaled account to full send volume in 2 weeks.