How Northern delivers value for Retail.

Our team has a comprehensive understanding of the retail industry, offering a range of services designed to keep you ahead in the rapidly changing eCommerce landscape by enhancing your online presence, streamlining your operations, and increasing your customer engagement.

Northern has a track record of success in improving retailer performance. We create seamless omnichannel shopping experiences designed to resonate with retail audiences and nurture relationships using data-driven insights and customer-centric perspectives. Combining cutting-edge technologies with innovative eCommerce and digital marketing strategies, we build holistic solutions tailored to our clients’ unique requirements to enhance their security and scalability while driving customer loyalty.

Customized Retail Solutions

As certified partners with top eCommerce platforms, we’ll help you create unique retail experiences that set you apart from your competitors while giving you the flexibility to scale as your business evolves.

Our certified developers will build a custom retail website, launch new features, and create integrations to better manage your customer relationships and improve their experiences. 

Optimized Technology Ecosystem

We understand the importance of your POS, ERP, WMS, and Order Management systems integrating smoothly with your eCommerce platform. This seamless integration is key to creating positive customer experiences that boost loyalty and growth.

No matter your technical challenge, our team has the expertise to help you reach your omnichannel retail goals.

Goal-Focused Retail Strategy

We understand the retail industry — how it’s evolving, the infrastructure required for eCommerce, the increasing demands of retail seasonality, and the channels that are critical for retail growth and success.

Our team will work with you to understand your business strategy and challenges, providing tailored recommendations to help you meet your revenue targets and achieve your business goals.

Marketing Solutions that Drive Sales

Maximize your omnichannel success with customized digital marketing strategies and solutions.

Whether we’re driving traffic with ads, increasing sales through email, or improving SEO, we'll help you engage your audience at every stage of their journey and build their long-term loyalty.

Data-Driven Performance

Data is critical for your eCommerce success. Our team will analyze data from your systems to create personalized digital experiences designed to attract shoppers, build loyalty, and grow your revenue.

We’ll use these insights to improve customer interactions on your site, removing any obstacles on the customer journey that could be preventing their conversions.

Shopper-Focused Perspective

With years of expertise and numerous successful projects in the retail space, we understand retail audiences and how to build their loyalty.

Our focus is on consumer life cycles, encouraging repeat purchases and maximizing Average Order Value. This understanding helps us create the types of tailored experiences that will resonate with your audience at every touchpoint.

Double Capacity, Double Results this Black Friday Season

Northern is your go-to partner for exceptional marketing performance. Whether you're seeking expert advice, need additional management capacity, or want a complete takeover, build a marketing support package to suit your holiday needs.

BFCM

Tech we trust:

Connect with one of our Retail experts to discuss how we can improve your eCommerce performance.

  • Speak directly with a subject matter expert who specializes in delivering custom solutions for retail businesses.

Retail Case Studies

AlgaeCal mobile preview.
AlgaeCal, Multiplatform Integration using BigCommerce

Strengthening AlgaeCal's digital experience, Northern built a new BigCommerce storefront with multiplatform integrations between Headless BigCommerce, Salesforce, Maropost, Ordergroove and PCI Pal. As well as a custom Symfony middleware to handle a myriad of shipping integrations.

AlgaeCal's team now has complete visibility into the entire customer experience, enabling them to service orders, create and update subscriptions, and securely order on behalf of their customers.

Chatters email rendering.
Chatters, Rapid Migration to Klaviyo

Within a two-week warming period, Chatters gained powerful new email and SMS functionality through Northern's rapid migration of their email service provider (ESP) from Emarsys to Klaviyo.

5 email automation workflows were migrated to Klaviyo, SMS shortcode was successfully integrated, and the account was scaled to full send volume in just 2 weeks.

baby crawling and a phone mockup showing a product detail page for a crib
West Coast Kids, An Authentic Omnichannel Shopping Experience

Northern helped West Coast Kids to create an omnichannel shopping experience and marketing strategy that delivered a 22x return on ad spend. 

To achieve this, inventory management was synced to the eCommerce platform, delivering real-time product data, and an enriched product data feeds combined with Smart Bidding solutions were leveraged to reach a 190% increase in revenue year over year.