Need to Know
- Northern's custom-built Magento 2 theme provided Tepperman's with a rapidly launched pre-tested, feature-rich, and conversion-focused eCommerce experience.
- Northern's Design team ensured the custom theme matched Tepperman's core value of delivering a high-quality brand experience.
- Tepperman's design experts can create online showroom experiences, encouraging multiple product purchases using customized product category templates.
Client
Tepperman’s is a proudly family-owned business that has been operating for nearly 100 years. Starting out as a door-to-door furniture sales business in 1925, Tepperman’s has cultivated a relationship of loyalty and quality service their customers have come to know and trust.
Brief
Tepperman's partnered with Northern to rapidly implement an eCommerce website. Leveraging Northern's custom-built Magento 2 theme, the site delivers a robust online storefront with every must-have feature necessary for a fast and responsive user experience (UX). Northern's Magento theme is conversion-focused and pre-tested, and its design team tweaked the user interface to match Tepperman's core values of high-quality brand experiences.
Tepperman's customers now have full access to fluid inventory, pricing, and credit application integrations - not to mention fashionable suggestions from Tepperman's design experts via customized product category templates.
Challenge
Tepperman’s wanted a responsive digital storefront that represented its family values and community history. It endeavoured to bring its long-standing reputation for excellence to its eCommerce platform, giving users customized service based on their device and behaviour, while encouraging shoppers to visit its retail outlets.
Strategy
Northern Commerce was able to leverage its expertise with Magento 2 to deliver Tepperman’s exceptional customer experience online while providing even more accessibility to its services and products. Implementing a conversion-focused strategy, timely execution, and keeping the client’s core values in focus, Northern Commerce delivered a robust eCommerce solution.
- Fluid inventory and pricing management
- Custom Equifax and credit application integration
- Highly-customizable product category templates
- Asset hotspot mapping capability
- Adaptive promotional blocks
Results
Tepperman’s online storefront takes on a clean, modern design built upon strong UX foundations. With more streamlined access to products and services, Tepperman’s web traffic grew in volume and quality. Since implementation, the site garnered a 13% increase in total web traffic alongside a 20% increase in returning site visitors. Northern’s mobile optimization efforts were critical as a 19.5% increase in mobile traffic was achieved. Northern’s custom-built Magento 2 theme delivered features and solutions that simplified site maintenance and management.