Northern Grows with Acquisition of Leading Digital Agency Yellow Pencil

FOR IMMEDIATE RELEASE

LONDON, ON - May 13, 2024

Northern — a leading North American digital agency that specializes in developing solutions for clients in the Retail and Public Service sectors — has expanded its service offerings and team through the acquisition of Yellow Pencil, a leading Canadian agency known for its excellence in serving the public sector.

“As organizations continue investing in digital innovation, it’s becoming more important for agencies to provide a holistic digital approach and seamless client experience,” says Northern President, Mike DeLorenzi. “By combining our Public Service strengths, we are uniquely positioned to expand our expertise and drive significant growth for our clients. But it’s not just about expanding our capabilities — it’s about enriching our culture with new ideas, talents, and perspectives. The team joining us is outstanding, and I am confident that together, we’ll achieve remarkable things.”

“For the first time in three decades we saw a partner in Northern that shared our technology, our market, our commitment to excellence, and our core values about how we treat people. Now is the time for a national, independent, Canadian digital agency focused on the North American market, and I couldn't be happier to share the next stage of our growth with Michael and his team,” says Paul Bellows, Founder of Yellow Pencil.

Northern and Yellow Pencil's Public Service clients can anticipate enhanced solutions and support, with access to additional resources, cutting-edge technologies, and a wider array of industry expertise to help them achieve their goals.

This acquisition will not only increase the agencies' team size, but also extend their capabilities in marketing, CMS/DXP development, eCommerce, and analytics.

An integrated digital solutions agency headquartered in London, Ontario, Northern partners with clients in the Retail and Public Service sectors to navigate digital change. For organizations in Public Service, higher ed, government, healthcare, and non-profit, Northern leverages its team’s deep client and industry knowledge to design, create, and enable tailored digital experiences that drive business change and performance.

Yellow Pencil is one of Canada's leading digital transformation agencies for the public sector. Founded in 1996, the agency serves government and higher education customers across North America. From the OnPoint Suite platform to advanced communications work in AI and omnichannel, Yellow Pencil helps organizations meet and exceed their digital goals.

For more information or to arrange an interview, contact Alison Spehar, Senior Director of Marketing at Northern at @email.