Klaviyo vs Mailchimp for eCommerce Email Marketing
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Klaviyo vs. Mailchimp Comparison
eCommerce Integrations
Mailchimp offers 300+ simple integrations, but can be lacking when it comes to more complex operations and greater amounts of data. Klaviyo is custom-built for eCommerce and offers intricate syncing for your store’s products and coupons, with no limits on how much data can be stored.
List & Data Management
Mailchimp’s segmentation builder allows brands to select just five metric definitions for their predefined conditions and segments, which can be limiting. Klaviyo allows for unlimited segment dimensions, giving you greater control and more options for personalization.
eCommerce Automations
Mailchimp’s automations are restrictive in terms of customizations allowed, offering limited entry and branching conditions. Klaviyo allows you to create custom events to enable unique automation starting points, allowing for a more personalized customer experience.
SMS Marketing
Mailchimp has no integrated SMS channel while Klaviyo’s SMS functionality is fully integrated allowing automations for Emails & SMS to work in tandem.
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Explore the differences between Klaviyo, Listrak, and Mailchimp in greater detail to make the right decision for your business.
Featured Case Studies
Within a two week warming period, Chatters gained powerful new email and SMS functionality through Northern’s rapid migration of their email service provider (ESP) from Emarsys to Klaviyo. Northern systematically launched high-impact flows based on priority to support the warming process and begin driving revenue.
- Five email automation workflows migrated to Klaviyo.
- SMS shortcode successfully integrated.
- Scaled account to full send volume in 2 weeks.