Claim your free email & SMS audit.

Find out how to elevate your owned marketing strategy with a free audit of your email and SMS platform. We’ll compare your results against industry benchmarks, share expert insights about your campaign performance, and reveal how to optimize your program for higher conversions.
 

Klaviyo Email Marketing Services

Email Consulting

We offer audits of existing email and SMS programs to gauge the effectiveness of the current marketing strategy and processes. Our audits pinpoint areas of concern and immediate areas for improvement, suggest corrective actions, and uncover opportunities for optimization and growth.

Email Platform Migration

Our Klaviyo marketing experts are well-versed in managing platform migrations so your experience is as seamless as possible. We take care of everything from data migration and template optimization to technical setup, integrations, and dedicated sending infrastructure warming to ensure your emails land in the inbox (and not the spam folder).

Email & SMS Automation

We build automated email workflows designed to connect with your audience at every stage of the buying journey. Using customer history and purchase data, our workflows target pre- and post-purchase needs, including welcome messages and upsells, to increase sales and customer lifetime value.

Email Testing & Optimization

Our email strategies are tested, monitored, and backed by data. We are constantly optimizing email templates to be more accessible for users and devices, while also conducting A/B tests to gain insights to create even more impactful email performance.

Conversion-Focused Campaigns

There is no one-size-fits-all in email and SMS marketing. We work with your brand to plan strategic campaigns including promotions, targeted recipients, and send times. Our team ensures each email is created and launched on time so you reach your subscribers when
you need to.

Email List Building & Management

Our team builds and manages high-quality lists, ensuring your subscribers are clean, highly engaged, and compliant with applicable spam laws. We prevent high bounce, spam, and unsubscribe rates, using list management tactics that build trust with your subscribers as well as email providers.

Increase Sales and Loyalty With Expert Automation and Segmentation Strategies

Learn how in our Klaviyo eCommerce Marketing Automation Playbook.

Klaviyo Automation Playbook

Klaviyo Case Studies

Results
Retail
Styling BFCM Success With Strategic Segmentation for Beauty by Imagination

Northern implemented a comprehensive email strategy for Beauty by Imagination’s (BBI) brands – Wet Brush, Bio Ionic, and Ouidad – during Black Friday Cyber Monday (BFCM) 2023 to maximize engagement and conversions while maintaining strong email deliverability.

  • 41% of total revenue in November attributable to email marketing across all three brands.
  • 36% average decrease in unsubscribe rate compared to BFCM 2022.
  • 87% increase in Ouidad’s email revenue compared to BFCM 2022.
pulp&press email view
Retail
Pulp & Press

Pulp & Press partnered with Northern to improve their email marketing program by delivering personalized, conversion-focused emails to resonate with subscribers at each point in their purchase journey. As a Klaviyo Master Elite Partner, Northern successfully developed and implemented a fresh email strategy that nurtured subscribers into paying customers.

  • 492% Increase in owned revenue
  • 255% Life in eCommerce revenue
  • 250% Email list growth
  • 123% Lift in email campaign conversions
Chatters email rendering.
Retail
A Blow Out Black Friday With Chatters’ Rapid Migration to Klaviyo

Within a two-week warming period, Chatters gained powerful new email and SMS functionality through Northern’s rapid migration of their email service provider (ESP) from Emarsys to Klaviyo.

  • Five email automation workflows migrated to Klaviyo.
  • SMS shortcode successfully integrated.
  • Scaled account to full send volume in 2 weeks.
gp bikes email view
Retail
GP Bikes

GP Bikes sought to increase email marketing performance by migrating to a more powerful eCommerce-focused ESP platform, growing their subscriber list, and delivering personalized experiences to their audience. As a Klaviyo Master Elite Partner, Northern successfully developed and implemented a powerful email marketing strategy that drove impressive results and paved the road for GP Bikes to advance its growth for years to come.

  • 865% Attributed revenue year over year
  • 185% Conversion rate year over year
  • 125% Email list growth year over year