A Better Student Journey for Higher Education
Student enrollment is only the beginning of the education journey. You need to manage the entire omnichannel digital ecosystem, with practices and tools to help you engage with students throughout their digital journey.
We have the expertise to help set your institution apart. By creating custom digital journeys for students and staff, together we can build unique experiences that integrate seamlessly with your content and data systems.
Our higher education clients include:
Discovery & Strategy for Higher Education
We’ll work collaboratively to research and assemble essential information about your objectives, your unique market position, your challenges, and your technology.
By synthesizing user research, internal interviews, competitive scans, content analysis, and our review of your technology, we’ll generate insights to advise you on how to improve your student experience, governance, technology, and content.
Digital Experience for Higher Education
We’ll leverage technologies like Drupal and WordPress to build your design system and power publishing. To create a more seamless and personalized experience, our team will also integrate technologies from Salesforce, Google, Adobe, Meta and more.
Omnichannel Marketing for Higher Education
We’ll integrate your entire student journey — from campaign management and touchpoints and creative strategy to your email, social, marketing automation, and analytics dashboards — to make sure everything works together to create one unified experience.
A well-planned student experience still requires the right skills to unlock its full potential. We provide holistic creative and marketing services in an ongoing partnership model, so your team always has the right expertise on deck to get the job done.
Accessibility for Higher Education
Making your content accessible improves experiences for every user. We understand how to transform accessible best practices into incredible experiences, to make sure that broad audiences can successfully navigate your digital platform, regardless of their ability or the device they are using.
Ongoing Support for Higher Education
Every complex system requires some maintenance — that’s why we offer end-to-end support, 24/7 in-house monitoring, account management, and security management in a variety of flexible support models.
Chat with one of our Higher Education experts
Speak directly with one of our industry experts who specializes in delivering digital solutions for higher education institutions.
Higher Education Case Studies
Northern elevated Ivey Business School's brand awareness and enrollment leads by refining their marketing strategies, enhancing SEO efforts, and restructuring their paid advertising campaigns, leveraging diverse digital platforms.
- 100% Increase in Ivey Academy leads
- 81% Increase in Ivey Business School leads
- 40% Reduction in cost per lead
Northern removed data management and user experience barriers on Wharton’s Executive Education website.
- The Wharton School’s Executive Education website created barriers for corporate users customers trying to register teams for educational programs.
- Multiple system integration problems created the need to do double entry and manual entry of data, slowing down registrations and increasing the potential for human error.
- The redesigned site now serves as a helpful resource for current and prospective students, and a powerful recruitment tool for identifying qualified leads.
It was important for Canisius University to create a platform that stood out amongst its competitors with unparalleled user experience for its primary audience, prospective students.
Northern implemented custom reporting and site tracking through Google Tag Manager and Analytics 4. The new digital experience prioritizes search functionality, intuitive navigation, and mobile optimization.
Northern collaborated with Olympic College to redesign their website on Drupal 9 (now Drupal 10), with a focus on enhancing staff and student experiences by implementing Guided Pathways principles to improve student success.
Designed a bolder, more visually appealing site, with structured content templates for editors to ensure consistency over time.
- Created custom experiences for civilian and military students alike.
- Implemented the PeopleSoft Student Information System and Funnelback search to create better search returns.
- Olympic College’s enrollment has increased by 9% in just one year since launching the new site.
This project included upgrading twenty Drupal 7 websites to Drupal 8 Site Factory and 68 legacy site replacements through content amalgamation or deprecation.
- 2020 Winner of WebAward for Standard of Excellence
- 20 Websites created in less than an hour
- 68 Websites replaced via content amalgamation
The University of Washington Bothell faced consistency and workflow challenges due to its expansive website.
The team’s combined efforts resulted in a streamlined website migration to WordPress and the creation of over 50 subsites for targeted content management, enhancing UW Bothell's digital presence and user experiences for students and employees alike.