Digital Is Much More Than Websites
Student enrollment is only the beginning of the education journey. You need to manage the entire omnichannel digital ecosystem, with practices and tools to help you engage with students throughout their digital journey.
We have the expertise to help set your institution apart. By creating custom digital journeys for students and staff, together we can build unique experiences that integrate seamlessly with your content and data systems.
Our higher education clients include:
Discovery & Strategy for Higher Education
We’ll work collaboratively to research and assemble essential information about your objectives, your unique market position, your challenges, and your technology.
By synthesizing user research, internal interviews, competitive scans, content analysis, and our review of your technology, we’ll generate insights to advise you on how to improve your student experience, governance, technology, and content.
- Content inventory and audit
- Content strategy and information architecture
- User research and testing
- Brand audit and design systems
- Stakeholder interviews
- Creative strategy
- Competitive scans and heuristic analysis
- Technology scans
Digital Experience for Higher Education
We’ll leverage technologies like Drupal and WordPress to build your design system and power publishing. To create a more seamless and personalized experience, our team will also integrate technologies from Salesforce, Google, Adobe, Meta and more.
- Platform migrations
- User interface design and design systems
- Back-end and front-end development
- Information architecture and search
- Content strategy and operations
- System integrations
Omnichannel Marketing for Higher Education
We’ll integrate your entire student journey — from campaign management and touchpoints and creative strategy to your email, social, marketing automation, and analytics dashboards — to make sure everything works together to create one unified experience.
A well-planned student experience still requires the right skills to unlock its full potential. We provide holistic creative and marketing services in an ongoing partnership model, so your team always has the right expertise on deck to get the job done.
- Paid media management
- Performance creative design
- E-mail & CRM automation
- Omnichannel strategies
- Search engine optimization
- Conversion rate optimization
- Business intelligence and analytics
Accessibility for Higher Education
Making your content accessible improves experiences for every user. We understand how to transform accessible best practices into incredible experiences, to make sure that broad audiences can successfully navigate your digital platform, regardless of their ability or the device they are using.
- Manual and automated accessibility audits
- Accessibility remediation
- Accessible content strategies and training
- Ongoing Support for Higher Education
Ongoing Support for Higher Education
Every complex system requires some maintenance — that’s why we offer end-to-end support, 24/7 in-house monitoring, account management, and security management in a variety of flexible support models.
- Ongoing support and maintenance
- Fully managed services
- Training services