Proven Omnichannel Strategies for Retailers
We empower retailers to drive growth using omnichannel strategies that are tailored to their goals. Combining data-lead insights, engagement strategies, and technology, we’ll help you hit your sales goals while building customer relationships that last.
Whether you want to make the most of your marketing spend, build more seamless customer journeys, or foster loyalty with personalized experiences, we have the expertise to deliver results at every touchpoint.
Over a decade of experience in the retail space.
Request a free consultation with a Retail Strategist.
- Speak directly with a subject matter expert who specializes in delivering custom solutions for businesses of all sizes and industries
- Discuss your business strategy and explore how our innovative solutions can help you achieve your objectives, whether you're looking to improve efficiency, increase revenue, or reduce costs.
As Marketing & Technology leaders in retail, we often talk about the pursuit of being omnichannel — but omnichannel can mean something different to everyone.
At Northern, we break down our omnichannel solutions into 3 distinct pillars.
Omnichannel Data & Analytics
We’ll help you make the most of your first-party data to reveal powerful insights about your customers’ wants and needs.
Connect all your data systems to gain a complete view of your customers. Use their preferences to create personalized experiences that boost engagement and build loyalty.
Create one consistent, consolidated customer journey by integrating your offline and online touchpoints.
Make your data work harder for your business. Use data-driven insights to optimize your omnichannel strategies and drive ROI.
Omnichannel Engagement
Use your customer data to build winning marketing campaigns. Our team will help you drive stronger engagement to create lasting, loyal customer relationships.
Treat your customers like the individuals they are. We’ll help you segment your audiences, so they always receive messaging that’s relevant and targeted to their needs.
Build experiences that help you attract, engage, and convert your prospects into loyal customers.
Want to build experiences your customers love? The secret is personalization. Our experts will help you integrate personalized messaging and recommendations into every touchpoint at scale.
Omnichannel Experience
Combining your data-driven insights with targeted engagement strategies for your audience, we’ll deliver an integrated customer journey tailored to your business goals.
Make sure your customers always have a consistent and seamless experience, whether they’re shopping online, in your brick-and-mortar stores, or using an app.
Deliver seamless shopping experiences, providing consistent and personalized interactions to customers across commerce channels.
Foster customer loyalty and minimize churn. From rewards programs to customer support, we’ll help you deliver tailored experiences that reward your most valuable customers with human experiences.
OmniChannel Retail Case Studies
When Magento Order Management (MoM) was sunset, JYSK Canada recognized the urgency to streamline its order management and customer service operations. Northern implemented Salesforce Order Support and Service Cloud to create a holistic, customer-centric order management experience.
- Replaced Zendesk with Salesforce, creating a streamlined Salesforce tech stack that works seamlessly between systems.
- Brought together in-store and online operations for more accurate inventory and efficient order management, including Buy Online, Pick-Up In Store (BOPIS).
- Established a single source of truth across systems, orders, and records.
Within a two week warming period, Chatters gained powerful new email and SMS functionality through Northern’s rapid migration of their email service provider (ESP) from Emarsys to Klaviyo.
- Five email automation workflows migrated to Klaviyo.
- SMS shortcode successfully integrated.
- Scaled account to full send volume in 2 weeks.
Andrew Peller re-platformed The Wine Shop, upgrading its commerce experience, circumventing lost brick-and-mortar sales.
- 65x Increase in eCommerce Revenue
- 170% Growth in Organic Traffic
- 80x Boost of Online Transactions