Tailored Omnichannel Strategies for Manufacturers

We help manufacturers optimize their distribution channels and drive sales. Our seamless omnichannel solutions integrate commerce, marketing, and analytics to solve complex problems for our manufacturing clients, from managing complex supply chains to connecting with end customers.

Whether you’re selling business-to-business (B2B), direct-to-consumer (DTC), through retail partners, distributors, or wholesalers, we’ll create a tailored strategy with solutions to help you drive revenue growth and create operational efficiencies.
 

Customer profile alongside marketing material and a graph visualizing total sales

Our Manufacturing Clients

Connect with our expert team to find the right solutions for your manufacturing business.

Blue collar worker with a hard hat and safety glasses looking at laptop with shopping cart, marketplace, and toolbox logos connected in a triangle around him

We’ll help you bridge the gap between your B2B, DTC, and retail sales channels, with scalable digital, commerce, and marketing solutions tailored to your business needs and the buyer journey of your end consumers. 

Omnichannel Commerce Solutions

Selling to dealer networks, distributors, end consumers, or a combination of all three? Our team will help you balance the needs of your customers and business with scalable, integrated commerce solutions tailored to your unique business needs.

Distribution, Dealer networks, and consumer logos connected to a dashboard that is then connected to a customer profile
Create Your Omnichannel Platform Strategy

We’ll help you select the right commerce and CMS platforms, implementing tools like Adobe, Salesforce, Shopify, Acquia and WordPress to better manage your digital storefronts while ensuring seamless integration with your existing ERP, CRM, and order and supply chain management.

Connected Commerce Solutions

Connect your DTC websites, B2B portals, and retail platforms for a more unified, consistent experience — so you can manage all your customers, no matter how they choose to purchase.
 

Drive Sales with the Right Customer Service Tools

Empower your sales teams to build better experiences by integrating tools designed to give them a full, data-powered view of your customers, sales, and inventory.
 

Woman smiling with a beanie next to logo bubbles establishing her: name, occupation, and newsletter subscription status, this all stacked on top of a total sales graph

Enable Data-Driven Decisions Using Analytics

Our team will help you leverage and consolidate your analytics systems to better understand all of your end customers, optimize buyer journeys, make more strategic decisions, identify sales opportunities, and drive sustainable growth across channels.
 

Transform Your Data into Actionable Insights

Gain actionable insights about your business using advanced analytics platforms and Customer Data Platforms (CDP) that consolidate your data into one place while monitoring performance to help you make more informed decisions. 

Use Data to Build Better Buyer Journeys

Leverage channel engagement, purchasing behaviour, and first-party data to create strategies and segments that allow you to build more personalized customer experiences. 
 

Streamline Your Operations with Data-Driven Insights

Make your data work harder for your business. Use data-driven insights to optimize supply chains, reduce operational costs, improve inventory control, or refine order management processes.

Tailored Marketing Solutions for Manufacturers

Reach your target audience with marketing strategies tailored to the manufacturing industry. Whether your goal is to generate qualified leads or nurture relationships with key accounts, our holistic approach will help you achieve your goals.

Marketing material alongside a listing for a hiking backpack with a search bar stating as such above it.
Expand Your Reach with Strategic Paid Media

Our team will work with you to build high-impact paid media campaigns on platforms like Google, Meta, and LinkedIn, leveraging advanced targeting to generate qualified leads and drive growth across your sales channels.
 

Personalize Your Outreach with Marketing Automation

Use segmentation and behavioural triggers to create personalized email campaigns, acquiring and nurturing leads at every stage of the buying journey and retaining them as long-term customers. 
 

Boost Brand Visibility with SEO and DAM Solutions

Keep your brand top of mind using a combination of SEO strategies, content marketing and Digital Asset Management (DAM) tools. Organize, optimize, and update your product assets — such as images, user manuals, and specifications — for seamless distribution across channels. 
 

Manufacturing Industry Case Studies

category view of the Napoleon website
Manufacturing
Napoleon’s Global Reach, Local Targeting

Napoleon has mastered global reach while delivering localized campaigns, selling through an extensive dealer network worldwide.

Napoleon uses a "glocal" marketing approach, global reach with a local emphasis, engaging multiple regions in various languages.

  • 2020 Outstanding Web Developmen
  • 2019 Excellence in Digital Marketing 
  • 2019 Best Consumer Website
group of people drinking wine outside with a phone mockup of the online booking system from the website
Manufacturing
Andrew Peller Toasting To Success With Magento

Andrew Peller Limited partnered with Northern Commerce for an ambitious Magento 2 implementation to create an innovative, user-friendly online booking and itinerary management system to improve their omnichannel customer experience.

  • 113% increase in Mobile Reservation Transactions
  • 132% increase in Mobile Revenue
  • 28% increase in Conversion Rate
AlgaeCal home page.
Manufacturing
Strengthening the Bones of AlgaeCal’s Digital Experience

Northern led the development of a multiplatform integration for AlgaeCal using BigCommerce.

  • Simplified consumer relationship systems (CRS)
  • Improved load times
  • Automated application process