Digital Evolution Beyond the Web in Higher Ed
For over 20 years, we’ve partnered with more than 150 Higher Education institutions, from Ivy Leagues to community colleges to achieve their goals by creating intuitive, omnichannel digital experiences that go far beyond their website, engaging students throughout the complex educational journey.
How Northern delivers value for Higher Education.
Combining our Higher Education, business-to-business (B2B), and eCommerce expertise, with a performance-driven approach, we integrate data, technology, and marketing to help clients achieve their goals.
From building engaging websites and intuitive portals for students and staff, to driving engagement with our strategic marketing services, we’ll complement your team’s capabilities with the tools and knowledge to maximize your engagement, efficiency, and performance.
With precise targeting and full-funnel strategy, we guide prospective students through every step of their enrollment journey. We build platforms that make applications simple and experiences vibrant.
Evidence-based decision making and thorough UX research is the backbone for all our solutions. Dive into providing the digital experiences that students expect and need as they navigate their journey with your institution.
Nothing matters on a site more than its content. Our team works with clients to develop strategies that deliver impactful, accessible and findable content to make the most of every interaction you have with audiences. We work to make your content shine on a website, and rise to the top of search engines.
Work in the open, and with a collective voice. Our team creates vivid and impactful design systems to ensure a consistent experience across all platforms and encourage collaboration across your organization.
Through competitive and market analysis, prioritization of key programs, and account consolidation, we stretch your marketing dollars further.
We track and measure your integrated campaigns, providing you with the data you need to showcase your success.
We help clients engage with students across all platforms with a unified voice, which fosters enhanced experiences and streamlined operations. We’ll align your acquisition, retention, and website strategies to work together for maximum impact.
Our Omnichannel Solutions
Public Service Case Studies
Northern elevated Ivey Business School's brand awareness and enrollment leads by revamping their marketing strategies, enhancing SEO efforts, and restructuring their paid advertising campaigns, leveraging diverse digital platforms. Which resulted in:
- 100% Increase in Ivey Academy leads
- 81% Increase in Ivey Business School leads
- 40% Reduction in cost per lead
It was important for Canisius University to create a platform that stood out amongst its competitors with unparalleled user experience for its primary audience, prospective students.
Northern implemented custom reporting and site tracking through Google Tag Manager and Analytics 4. The new digital experience prioritizes search functionality, intuitive navigation, and mobile optimization.
This project included upgrading twenty Drupal 7 websites to Drupal 8 Site Factory and 68 legacy site replacements through content amalgamation or deprecation.
- 2020 Winner of WebAward for Standard of Excellence
- 20 Websites created in less than an hour
- 68 Websites replaced via content amalgamation
Northern collaborated with Olympic College to redesign their website on Drupal 9 (now Drupal 10), with a focus on enhancing user experiences by implementing Guided Pathways principles to improve student success.
- Northern recommended strategies to improve the site’s structure and search capabilities to better align with student needs based on the Guided Pathways approach
- In just one year since launching the new website, Olympic College’s enrollment has increased by 9%
Albany Law partnered with Northern to develop a digital experience representing all of Albany’s law centers while remaining true to their brand and providing an intuitive user experience for prospective students.
- Upgrading to Drupal 9 was smooth and efficient, requiring only a few modules to be updated.
- Northern created a unified and intuitive digital experience that serves Albany Law School’s goals.
- Winner of the 2021 Acquia Engage Leader of the Pack in Education Award.
Chat with one of our Higher Ed experts
Speak directly with one of our Higher Ed experts who specialize in delivering digital solutions that with empower your team and drive growth.