Need to Know
- The VogueWigs eCommerce website needed to upgrade to the latest version of Magento before its version reached its end of life.
- Northern ensured a seamless transition by migrating the order history data to the new eCommerce platform.
- Northern set up user-generated content (UGC) product reviews to help shoppers find products that best fit their needs.
- VogueWigs now uses Live Chat to provide real-time advice on hair, hair loss, and accessories.
The Client
VogueWigs is a leading eCommerce vendor of wigs and hairpieces, carrying thousands of hand-selected products.
The Brief
Northern enhanced VogueWigs' eCommerce experience by implementing the latest version of Magento with a modern theme and multiple third-party integrations.
The Challenge
The VogueWigs eCommerce experience was dated and cumbersome and didn’t reflect its luxury brand positioning.
The Strategy
Northern overhauled the VogueWigs shopping experience, making it mobile-first, modern, frictionless, and more engaging by focusing on the customer journey. Numerous integrations included an enhanced colour wizard and hair loss guide, UGC product reviews, expanded shipping and payment options, and CTAs to encourage customers to share and receive personalized email promotions and advice. Northern ensured that the new platform met WCAG 2.1 Level AA compliance.
