Stormtech, Expanding Markets

With a goal of expanding its current product offering to the retail market, Stormtech needed a strategy to help maximize its exposure to this new audience while also driving revenue at an efficient cost per purchase.

76%

Reduction in CPA Within First Month

86%

Reduction in CPA Within First Quarter

220%

Increase in Website Revenue

View Website

Industry

Retail

D2C

Technology Partners

The Client

Currently distributed in over 30 countries, Stormtech is an international performance apparel brand specializing in waterproof, breathable, moisture-wicking apparel and accessories for all types of outdoor adventurers. From a small business venture founded in 1977, Stormtech has grown to become one of the largest privately owned and operated international Promotional Product Companies.

Strategy

Northern Commerce identified several fundamental strategic shifts and improvements to help dramatically improve the effectiveness of Stormtech’s Facebook & Google Advertising investment.

man hiking and a phone mockup showcasing a product detail page of the Stormtech B2B website

Left

How We Did It

Adopting a full-funnel advertising approach to reach customers at each stage in the buying cycle.
Implementing a persona-based strategy, targeting ads to customers based on their interests and behaviour to closely match product offerings.
Developing engaging, high-resolution creative ad concepts to showcase the brand to its target market.
Creating dynamic ad creative, optimizing each based on a set of the highest performing products.
Implementing various on-site optimizations, including A/B testing product and checkout pages to maximize purchase rates.

See what others are saying about us.

With 55 reviews on Clutch and a 4.8-star rating, Northern prides itself on repeated reviews that mention not only the success and excellence of our solutions but the strength of our client service.

Read Our Clutch Reviews