Leslie Dan Faculty of Pharmacy, Digital Experience

Northern accurately represented LDFP online as a leader in its designated space through enhanced user-experience design and visual storytelling.

Competing

Audience needs

User-experience

Design and visual storytelling

Advanced

Search and clean site navigation

View Website

Industry

Higher Education

Technology Partners

Drupal

Google

Solutions

Digital Experience Platform (DXP) Implementation

User Interface (UI) Design

Need to Know

LDFP’s website serves a broad spectrum of postsecondary education audiences.

Its website accumulated a wealth of information, but its site architecture and navigation made accessing it difficult.

Northern created an equitable and intuitive site architecture, navigation, and user experience and set up an advanced search to ensure quick access.

The Challenge

LDFP had four goals for redesigning its website. 1) Raise awareness of its leadership in pharmacy practice education and pharmaceutical science research. 2) Support enrolment levels by attracting quality students across its professional and graduate programs. 3) Provide a positive user experience. 4) Gather audience and consumer behaviour insights from its website’s data.

The Client

The Leslie Dan Faculty of Pharmacy (LDFP) at the University of Toronto is Canada’s leading Faculty of pharmacy, offering cutting-edge undergraduate and graduate programs. LDFP provides advanced education professional and graduate-level programs to develop leaders for diverse and emerging careers while serving as a hub of information for alumni, donors, pharmaceutical professionals, researchers, faculty and administrative staff, media, and the broader public.

The Strategy

The most significant challenges with the current site were navigating its wealth of content, and addressing the competing desires of its many audiences.

Northern’s goal was to accurately represent LDFP online as a leader in its designated space through enhanced user-experience design and visual storytelling, providing its diverse audiences with a better, more helpful service that genuinely meets their needs. The new website centred on each audience’s primary needs; it took a mobile-first approach with clearly defined site navigation, requiring fewer paths to bring the users to their desired content.

Having identified the primary, secondary, and tertiary user groups, Northern created an intuitive site architecture, navigation, and user experience. Content migration used automated scripts mapped from the existing website to the new information architecture—search configuration and setup were equipped with search modules and plugins to deliver results. Finally, Northern configured Google Tag Manager to track site traffic and activity.

Leslie Dan Faculty of Pharmacy, Digital Experience

Need to Know

The Brief

The Challenge

The Client

The Strategy

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Leslie Dan Faculty of Pharmacy, Digital Experience

Need to Know

The Brief

The Challenge

The Client

The Strategy

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