Strengthening the Bones of AlgaeCal’s Digital Experience

Northern led the development of a multiplatform integration for AlgaeCal using BigCommerce.

Simplified

consumer relationship systems (CRS)

Improved

load times

Automated

application process

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Industry

D2C

B2B

Technology Partners

Salesforce

Solutions

Commerce Integrations

Customer Service and Sales Enablement

Digital Commerce Strategy

Digital Experience Platform (DXP) Implementation

Need to Know

New BigCommerce storefronts.
Multiplatform integration between Headless BigCommerce, Salesforce, Maropost, Ordergroove, and PCI Pal.
Overgroove to manage subscriptions.
Custom Symfony middleware to handle a myriad of shipping integrations.

Client

AlgaeCal is a leader in premium, natural bone-health supplements.

Brief

AlgaeCal needed its digital presence not only to put forward a great face but also to do some heavy lifting in the background to help the company better serve its client base. Its new solution simplified processes for the customer service team and gave its growing B2B practice tools to scale its client base.

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Challenge

AlgaeCal's new BigCommerce digital storefront required integrations with several platforms, including Salesforce, Maropost, Ordergroove, and PCI Pal. A key project goal was to reduce the complexity of its CSR's suite of tools to allow order management to happen exclusively within Salesforce while minimizing reliance on and cost of external support.

Right

Strategy

Northern launched a new Headless BigCommerce digital experience, enabling seamless registration on the B2B site using BundleB2B to streamline vendor approvals. The team created a custom Symfony middleware application that integrates AlgaeCal's BigCommerce storefronts with Salesforce OMS, effectively allowing AlgaeCal consultants to process orders and returns in real-time, entirely within Salesforce.

The BigCommerce build features extensive conditional customization components on cart and product pages to selectively show attributes based on a consumer's region, among other variables. The customizations allow AlgaeCal to sell subscriptions (via OrderGroove) alongside one-time purchases on a single BigCommerce storefront and provide its customers with a natural and personalized user experience.

The new storefront also leveraged Shogun to give AlgaeCal a rich library of custom components that expands the CMS functionality of BigCommerce.

AlgaeCal's new digital experience delivers a more personalized consumer experience and simplifies order management processes.

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Results

AlgaeCal’s team now has complete visibility into the entire customer experience, enabling them to service orders (RMA + Refunds), create and update subscriptions, and securely order on behalf of their customers.