Updated on Jun 14th, 2024

Authored by Sarah Kraushaar, Account Director

A couple of weeks ago, I had the opportunity to attend Salesforce Connections in Chicago. If you've been to a Salesforce convention in the past, you know there is an assortment of innovations, new product announcements and insights to take in; however, my focus this year was on exploring the realm of generative AI and its potential to revolutionize the landscape for our clients.


I'm sure you are more than aware of all the buzz around AI over the last several months. Just as noticeable, is the number of discussions around how organizations should be using AI and more importantly, what AI should they be exploring. 


There were quite a few discussions revolving around these topics and how AI is showing up as a real game-changer for businesses seeking to elevate their customer experiences and operational efficiencies. Experts showcased how Salesforce and its partners are leveraging generative AI to unlock a myriad of benefits for clients.


Reflecting on my experience, I've distilled three key takeaways and innovative approaches to leveraging generative AI by specifically utilizing Salesforce's Einstein CoPilot:


Marketers and Personalization: Einstein Co-Pilot promises to simplify the marketing team's arduous tasks of crafting campaign briefs, generating compelling content and emails, and even creating visually engaging images. By harnessing the power of Generative AI, marketers can streamline their workflows and deliver personalized experiences that resonate with their target audience, to foster stronger connections and drive conversions.


For Commerce Cloud: Co-Pilot extends its capabilities to enhance customer interactions and optimize the merchant side of operations. Whether it's creating enticing product descriptions, providing real-time recommendations, offering personalized support or optimizing SEO strategies, generative AI can transform every touchpoint to delight and engage your customers.


Operational Efficiency: Beyond enhancing customer-facing processes, generative AI streamlines internal workflows and boosts operational efficiency. By automating mundane tasks and offering intelligent insights, Co-Pilot can empower teams to focus on activities that matter to drive productivity and innovation across your organization.


In summary, the potential of AI and its benefits for your business are positioned for continual growth. Organizations must emphasize strategies for leveraging AI to drive future success. Should you wish to delve deeper into AI's capabilities and explore how Northern can assist in prioritizing its integration within your business framework, please don't hesitate to contact me.