With 15 years of experience and hundreds of clients who have mastered Black Friday and Cyber Monday with our help, Northern is your go-to partner for exceptional marketing performance. Whether you're seeking expert advice, need additional management capacity, or want a complete takeover, we have a package to suit your needs.

Our marketing support packages are designed to be flexible and tailored to your required level of support. Each option is structured to let us act as an extension of your team, filling gaps or extending capacity where appropriate.

What are the Benefits?

• Access to our record breaking strategy
• Guidance from a dedicated senior strategist
• Cross-channel budget planning support
• Promotional planning and ideation
• Ramp-up strategy development
• Email marketing calendar planning support
• Ad creative performance planning

What's Included?

• 4 Month Guided Roadmap
• Access to Calendar & Planning Templates
• Promotion Planning & Scheduling Support
• Access to Our Private Webinar Series
• Access to SMEs from Advertising, Email Marketing, Creative, CRO, eCommerce Development
• Best Practice Guide for Black Friday Creative

We offer three package options that allow you to select the level of support that best suits your need to ensure holiday marketing success. Each option structured in a way that let's us act as an extension of your team, filling gaps or extending capacity where best suited.

Tap into Northern’s BFCM playbook and tailored performance plan to empower your team with expert guidance and resources for peak performance.

Benefits:

• Expert recommendations to enhance your in-house efforts
• Reassurance and peace of mind
• Gain industry insights and best practices
• Budget-friendly support

An extension of your paid media, email and/or creative team. We offer peak-season co-management packages for all of our service offerings.

Benefits:

• Rapidly scale up your team for peak season demands
• Maintain control with external support
• Enhanced capacity for management and QA
• Expert monitoring to ensure success

Trust Northern to handle your BFCM campaigns. From paid media to creative, our seasoned team ensures exceptional results.

Benefits:

• Full strategy & execution 
• Strategic leadership to guide you from start to finish
• Dedicated DTC performance marketing team
• Seamless transition with our structured onboarding plan
• 24/7 support during peak periods

In addition to the support you receive in the packages above, we are able to offer add-ons to further increase the performance during your holiday marketing period. Each add-on can be custom-tailored to your specific requirements.

Elevate your campaigns with high-impact, tested creative assets tailored to engage your audience at every stage of the funnel.

We'll help you amplify your brand’s reach and ad creative suite by sourcing authentic UGC and connecting you with the right influencers

Optimize your site’s user experience and conversion rates with a detailed audit focused on maximizing holiday sales and boosting AOV.

Enhance your email marketing with our optimized templates, crafted to boost engagement and conversions while ensuring flawless rendering on all devices.

Grow your subscriber list ahead of the holidays with a targeted sign-up campaign and segmentation strategy, designed to maximize email reach and measure long-term lifetime value

Increase your ad efficiency with a comprehensive audit, uncovering opportunities to refine targeting, messaging, and implement advanced tactics for peak results.

Manitobah partnered with Northern to refine conversion attribution and accurately measure the impact and selection of paid media across all channels. With customized attribution rules and lift tests, Northern delivered precise reporting, optimizing targeting, budgeting, and media planning for peak holiday performance.

$1M

60%

18%

in BFCM managed
media spend

Increase in Cyber
Monday revenue

Decrease in
YoY media spend

Within a two-week warming period, Chatters gained powerful new email and SMS functionality through Northern’s rapid migration of their email service provider (ESP) from Emarsys to Klaviyo just in time for BFCM season.

2 Week

50%

5

successful email
& SMS migration

Increase in

store revenue YoY

advanced

automations built

Northern implemented a comprehensive email strategy for Beauty by Imagination’s brands – Bio Ionic, Wet Brush, and Ouidad – during BFCM 2023 to maximize engagement and conversions while maintaining strong email deliverability.

740%

87%

increase in email

revenue for Wet Brush

increase in email
revenue for Ouidad

Pulp & Press and Northern's primary focus for BFCM was driving conversions and boosting revenue. By leveraging data-driven strategies, proven creative techniques, and smart audience targeting, we achieved outstanding results.

270%

92%

21%

Increase in
CA revenue

Increase in
US revenue

Increase in
AOV